Official Google Blog

Yesterday we introduced Google Instant, a change to make search fast and interactive by showing you results instantly as you type. With Instant we’ve turned search from a static HTML page into an AJAX application, just as we did with Google Maps and Gmail. You can learn more about Google Instant in yesterday’s blog post, but we also wanted to share a peek behind the scenes into some of the engineering challenges we faced in design and infrastructure.

The design challenge: relevant, not distracting
Our key design challenge was to make sure people would notice relevant results without being distracted. We knew it would take extensive testing to find the right design, so we ran through a sequence of prototypes, usability studies (testing with people from the community), dogfooding (testing with Google employees) and search experiments (testing with a small percentage of Google users). Some of our early prototypes weren’t perfect. For example, we tried a prototype where we waited for someone to stop typing before showing results, which did not work. We realized the experience needed to be fast to work well. We also considered other interfaces which essentially clustered results for a variety of queries based on probability. Here are a couple examples:

Grouped results prototype

Blended results prototype
In the end, our grouped and blended interfaces seemed too difficult to scan while typing, so we pursued a model based on a single search. We hit upon two features that worked well together: first, a query prediction in the search box in gray text and second, results for the top prediction that update continuously while the user types. In user studies, people quickly found a new way to interact with Google: type until the gray text matches your intention and then move your eyes to the results. We were actually surprised at how well this worked—most people in our studies didn’t even notice that anything had changed. Google was just faster.

The infrastructure challenge: 5-7X more results pages for typical searches
We’ve been optimizing performance and speed for more than 10 years, and we’ve found that every second counts. When we came to the infrastructure team and said, “we’re going to be serving five to seven times as many results pages for each query performed in Google Instant,” first they threw a fit, then they figured out how to get us there! Even before Instant, Google was serving more than a billion searches per day, and our systems were optimized to ensure those searches happen as quickly as possible (usually less than a quarter second). How could we serve so many more searches without breaking or slowing down our systems?

One solution would have been to simply invest in a tremendous increase in server capacity, but we wanted to find smarter ways to solve the problem. We did increase our back-end capacity, but we also pursued a variety of strategies to efficiently address the incredible demand from Google Instant. Some of these are quite technical, but here are some examples:

• We deployed new caches that can handle high request rates while keeping results fresh as we continuously crawl and re-index the web.
• We introduced user-state data into our back-ends to keep track of the results pages already shown to a given user—this way we don’t re-fetch the same results repeatedly.
• We optimized page-rendering JavaScript code to help ensure web browsers could keep up with the rest of the system.

In total, these efforts enabled us to release Google Instant while maintaining the speed people have come to expect from Google.

The engineering team at work
As Google Instant neared completion, we packed the core teams into two large rooms on our main campus. We began having daily stand stand-up meetings (more than 50 people). With all that hard work behind us, we’re thrilled to see Google Instant out in the wild! But, in some ways, this is just the beginning of a new kind of “conversational” search interaction. We will continue to experiment, as we always have—and with the help of your feedback, we hope to make Instant even better over time! While it’s a big change, I personally believe that we’ll look back and wonder how search was ever any other way.

Members of the Google Instant team watching the launch announcement
Posted by Ben Gomes, Distinguished Engineer

Last year, the travel industry—like many others—was having a difficult time. To grow its business, Hawaiian Airlines created and ran an engaging and interactive display ad campaign on the Google Display Network (comprising over a million partner websites, as well as Google sites like YouTube), encouraging people to fly to Hawaii. The campaign worked. Hawaiian Airlines increased online ticket orders and revenues by three percent in a very difficult year, and now spends 15 percent of its advertising budget on the Google Display Network.

We’re now proud to see thousands of great display advertising stories like this every month—from large and small advertisers. If you’ve read this blog or the press over the past few months, you’ll know that display advertising is no longer just the “next big business” for Google—it’s already central to what we and our clients do.

Advertising with Google used to be all about four lines of text, on Google.com and on our partner sites. No longer. Did you know that, outside of ads alongside search results, more than 40 percent of the ads that we show are now non-text ads? And that doesn’t include the 45 billion ads that our DoubleClick advertising products serve every day across the web.

We get excited by display advertising for a number of reasons. First, we now know that we can use all the technology and expertise that we’ve developed in search and search advertising to improve display advertising for users, advertisers and publishers, right across the web. Second, helping advertisers and publishers to easily deliver the most engaging, relevant, creative and valuable ad contains the sort of huge technical challenge that we love. And third, great display advertising helps to fund great content on the web.

Display advertising has come a long way from the ugly banner ads and pop-ups of the mid 1990s, but there’s still huge improvements to come. As we’ve indicated in previous posts, our efforts are focused on three core areas.

Simplifying display advertising

Many advertisers still don’t bother with display advertising because buying ads across millions of sites in various formats causes too many headaches. We’ve been working to simplify the process for advertisers and agencies so they can buy with ease. For example, our DoubleClick platform manages the complexity of planning, scheduling, measuring and optimizing ad campaigns across the web. And Teracent’s technology can automatically tailor and select the creative elements in an ad, and adjust them based on location, language, weather and even the past performance of ads, to show the optimal ad.

Delivering better performance

We’re focused on helping advertisers get the best results from their campaigns—by enabling creative branding campaigns, precise targeting, wide reach and effective measurement. Over recent years, we’ve added a ton of new features to YouTube and the Google Display Network, to help advertisers get—and measure—the results they’re after. From remarketing to Campaign Insights to video targeting on YouTube, we’re building tools that are helping advertisers get great results and enabling them to run some of the most amazing ad campaigns the world has ever seen.

Opening the display ecosystem

Like search advertising, display advertising should be accessible and effective for every advertiser and publisher, from the smallest corner store to the biggest global brand. Display advertising will grow if it is more open and inclusive. Products like the DoubleClick Ad Exchange, which enable publishers and agencies to buy and sell ad space in an open, competitive, real-time environment, are making it happen. Every day, there are more ad calls on the DoubleClick Ad Exchange than there are trades on all the world’s stock exchanges combined.

WATCH THIS SPACE

Our single message about display advertising can be summed up in three words: “WATCH THIS SPACE.”

Starting today, we’re going to be talking about our vision for display advertising with a campaign called “WATCH THIS SPACE.” As part of this, you might see ads across the web, in print and maybe even elsewhere. Drop on by the site, read about what’s happening today in display advertising at Google and—even more importantly—what’s yet to come!



Posted by Neal Mohan, Vice President of Product Management

(Cross-posted from the Lat Long Blog)
When you think of Google Earth, you might think about flying to the top of Mt. Everest, surveying the ancient Acropolis, or simply finding the house where you grew up. For the past five years, people all over the world have been discovering new places to explore through our community, blogs, news articles and Gallery. Now you can go to one place—our brand new Google Earth website—to find everything you’re looking for.

The new site is loaded with lots of great content including images, videos, tours, maps and tutorials on how to get started with Google Earth. We invite you to explore the new site, starting with these five areas:

• Showcase: Browse our collection of featured content about the Ocean, Moon, 3D buildings and more to see all the ways you can explore the world around you.
• Video tutorials: Whether you’re new to Google Earth or an expert user, watch our new video tutorials to learn how to create placemarks, record a tour, add a 3D building, import GPS data and more.
• More products: See all the different ways ways you can experience Google Earth. Did you know you can access the 3D globe from your phone or on Google Maps?
• Community: Get connected with other Google Earth fans in our forums and stay up-to-date through our newsletter, blog and Twitter feeds.
• Industries: Everyone uses Google Earth for a different reason, so we created unique pages for educators, media, developers, businesses, non-profits and data providers.

Now it’s your turn to explore the website on your own. Right now, it’s only available in English but don’t worry, we’ll be adding more languages soon. Check out what’s new with Google Earth at earth.google.com.


Posted by Tasha Danko, Product Marketing Manager

(Cross-posted to the Google Public Policy Blog)
Helping your children use the Internet safely is similar to teaching them to navigate the offline world. There are parts of the real world that you wouldn’t let your children explore unsupervised—and that goes for the online world as well. But while most of us remember being taught to cross the road and not talk to strangers, we probably weren’t taught how much personal information we should share online or how to handle cyberbullies.

Therefore, it’s no surprise when parents and teachers tell us they want to learn more about how to help their kids use the Internet safely and responsibly.

Today, we’re launching our new Family Safety Center; a one-stop shop about staying safe online. We’ve included advice from leading child safety organizations around the world, tips and ideas from parents here at Google, as well as information on how to use the safety tools and controls built into Google products.

For day-to-day practical tips we asked some of our parents at Google to share their own ideas. Tactics they use range from limiting screen time and preventing computers in kids’ bedrooms to ad hoc checks on their browser history and social networking profiles. Everyone has different ideas and there’s no right or wrong answer, but hopefully some of these will resonate and inspire you. See more videos and let us know your own thoughts on our YouTube channel.



To answer some of the toughest questions most important to parents, such as accessing inappropriate content and meeting strangers online, we went straight to the people that know best; the organizations that advocate and promote child safety and digital literacy. Organizations that we’ve partnered with around the world include the U.S. Federal Trade Commission’s OnGuard Online initiative, the Canadian Centre for Child Protection, the Australian Communications and Media Authority, U.K.’s ChildNet, and New Zealand’s NetSafe.

The new Safety Center also provides information on the safety tools built into Google products. SafeSearch and YouTube Safety Mode can help you control what content your children stumble across. Sharing controls in YouTube, Picasa, Blogger and others ensure your videos, photos and blogs are shared only with the right people. And in response to popular requests, we’ve added a section on managing geolocation features on mobiles.

With kids growing up in an age where digital know-how is essential, it’s increasingly important to ensure that they’re developing healthy, safe and responsible online habits. And we’re thinking every day about how we can help parents and teachers to do just that.
Posted by Kate Hammond, Marketing Manager

Search as you type. It’s a simple and straightforward idea—people can get results as they type their queries. Imagining the future of search, the idea of being able to search for partial queries or provide some interactive feedback while searching has come up more than a few times. Along the way, we’ve even built quite a few demos (notably, Amit Patel in 1999 and Nikhil Bhatla in 2003). Our search-as-you-type demos were thought-provoking—fun, fast and interactive—but fundamentally flawed. Why? Because you don’t really want search-as-you-type (no one wants search results for [bike h] in the process of searching for [bike helmets]). You really want search-before-you-type—that is, you want results for the most likely search given what you have already typed.

As you can imagine, searching even before someone types isn’t easy—which is why we are so excited today to be unveiling Google Instant. Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive and powerful.

Here are a few of the core features in Google Instant:

• Dynamic Results - Google dynamically displays relevant search results as you type so you can quickly interact and click through to the web content you need.
• Predictions - One of the key technologies in Google Instant is that we predict the rest of your query (in light gray text) before you finish typing. See what you need? Stop typing, look down and find what you’re looking for.
• Scroll to search - Scroll through predictions and see results instantly for each as you arrow down.

Here’s a video that explains Google Instant in greater depth:



To bring Google Instant to life, we needed a host of new technologies including new caching systems, the ability to adaptively control the rate at which we show results pages and an optimization of page-rendering JavaScript to help web browsers keep up with the rest of the system. In the end, we needed to produce a system that was able to scale while searching as fast as people can type and think—all while maintaining the relevance and simplicity people expect from Google.

The user benefits of Google Instant are many—but the primary one is time saved. Our testing has shown that Google Instant saves the average searcher two to five seconds per search. That may not seem like a lot at first, but it adds up. With Google Instant, we estimate that we’ll save our users 11 hours with each passing second!

As part of our current rollout, Google Instant will become the core search experience on Google.com for Chrome, Firefox, Safari and IE 8. We’ll also be offering Google Instant to our users in France, Germany, Italy, Russia, Spain and the U.K. who are signed in and have Instant-capable browsers. Over the coming weeks and months, we’ll work to roll out Google Instant to all geographies and platforms.

We’re very excited about today’s announcement and hope that you are too. Give Google Instant a try and let us know what you think!

Posted by Marissa Mayer, VP Search Products & User Experience

(Cross-posted from the YouTube Blog)

William Jefferson Clinton has worn many hats over the years. He served two terms as the 42nd President of the United States. He founded the Clinton Foundation and the Clinton Global Initiative to tackle problems like global health, poverty, education and climate change. He’s spent much of this year leading the recovery effort in Haiti through the Clinton Bush Haiti Fund.

And starting now, he’s taking your questions in our latest YouTube interview.



To participate, visit www.youtube.com/citizentube and use the Moderator platform to upload your video question for President Clinton—and vote for the ones you like the best. You can also submit a text question if you can’t record a video.

Later this month, at his annual Clinton Global Initiative meeting, President Clinton will sit down with us and answer a selection of your top-voted questions in our interview.

Submit your question and start voting early! The submission period closes on September 13.

Posted by Ramya Raghavan, YouTube News and Politics

How many times have you created a new account at a website and seen a message that said: “Thank you for creating an account. To activate your new account, please access your email and click the verification URL provided.”

Even though you just want to start using the website, this lengthy process requires you to manually perform a whole bunch of steps—including switching to your mailbox, trying to find the message the website sent you (which might be in your Spam folder), opening the message, clicking the link, etc. Until recently, we also required people to follow these steps if they wanted to sign up for a Google Account using their existing email address, such as a @yahoo.com, @hotmail.com, or other address.

To make this process simpler, we’re now using an Internet standard called OpenID which is supported by several email providers, including Yahoo!. Instead of the process above, Yahoo! users who sign up with Google see the page below with a button that sends them to Yahoo! for verification.

Once you click that button, Yahoo! shows you a page to get your consent to share your email address with Google.

After you agree, you’re done and can start using any Google service, such as Google Groups, Docs, Reader, AdWords, etc. We have found that a much larger number of people complete the email verification process when this method is used.

In the future we hope to expand this feature to other email providers, and we also hope other website operators will read more on the Google Code Blog about how they can implement a similar feature.

Posted by Eric Sachs, Senior Product Manager, Google Security

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.

Recently we introduced powerful, time-saving features in Gmail: Priority Inbox and the ability to call phones right from Gmail. Google spreadsheets added new features, and many more businesses and schools moved to the cloud with Google Apps.

Cut through the clutter with Gmail Priority Inbox
Since its beginning, Gmail has been helping people cope with large amounts of email, whether it’s with more than seven gigabytes of storage, really fast search, great spam filtering or automatically organized conversations. This Monday we launched Priority Inbox, which helps you get through your inbox even faster by automatically putting important messages front and center. The more that you use Gmail, the better Priority Inbox will become at categorizing the email you receive. Our research suggests that the typical information worker can save a whole week of work time each year with this feature!



Call phones from Gmail
People in the U.S. can now call any phone right within Gmail. If you have a Google Voice account (it's free! and open to everyone in the U.S.), you can also receive calls to your Google Voice number right within Gmail. Calls to the U.S. and Canada are free at least until the end of the year, and international rates start at just $0.02 per minute. Google Apps customers won’t see this feature quite yet, but Google Voice and call phones in Gmail are coming soon with the new infrastructure for Google Apps accounts.


Improved scheduler in Google Calendar
Last Thursday we made it easier to set up new events in Google Calendar. The interface for repeating events is now more intuitive, and we’ve improved how we help you find a good time for your event, even if you’re coordinating a large group of people with busy schedules.


In-cell drop-down with validation and more in Google spreadsheets
We added two helpful features in spreadsheets last week as well. In-cell drop-down with validation allows you to configure cells to display a drop-down menu of accepted values. For example, you can require a cell’s value to be selected from a list of specific cities. We also introduced the ability to easily see which cells have formulas, which can come in handy when you’re working on a complicated mode. You can turn this feature on from the formula bar by selecting the “Show All Formulas” button, selecting “Show All Formulas” in the View menu or hitting Ctrl `.


Who’s gone Google?
The pace of organizations saying goodbye to legacy on-premises technology and moving into the cloud continues to accelerate. Read more about why The Richmond Group, Box.net, Bowerly Lane Bicycles and EPS Communications selected Google Apps for their messaging and collaboration needs.

I hope these updates help you or your organization get even more from Google Apps. For details and the latest news in this area, check out the Google Apps Blog.

Posted by Jeremy Milo, Google Apps Marketing Manager

Long, complicated and lawyerly—that's what most people think about privacy policies, and for good reason. Even taking into account that they’re legal documents, most privacy policies are still too hard to understand.

So we’re simplifying and updating Google’s privacy policies. To be clear, we aren’t changing any of our privacy practices; we want to make our policies more transparent and understandable. As a first step, we’re making two types of improvements:

1. Most of our products and services are covered by our main Google Privacy Policy. Some, however, also have their own supplementary individual policies. Since there is a lot of repetition, we are deleting 12 of these product-specific policies. These changes are also in line with the way information is used between certain products—for example, since contacts are shared between services like Gmail, Talk, Calendar and Docs, it makes sense for those services to be governed by one privacy policy as well.
2. We’re also simplifying our main Google Privacy Policy to make it more user-friendly by cutting down the parts that are redundant and rewriting the more legalistic bits so people can understand them more easily. For example, we’re deleting a sentence that reads, “The affiliated sites through which our services are offered may have different privacy practices and we encourage you to read their privacy policies,” since it seems obvious that sites not owned by Google might have their own privacy policies.

In addition, we’re adding:

• More content to some of our product Help Centers so people will be able to find information about protecting their privacy more easily; and
• A new privacy tools page to the Google Privacy Center. This will mean that our most popular privacy tools are now all in one place.

These privacy policy updates will take effect in a month, on October 3. You can see the new main Google Privacy Policy here, and if you have questions this FAQ should be helpful.

Our updated privacy policies still might not be your top choice for beach reading (I am, after all, still a lawyer), but hopefully you’ll find the improvements to be a step in the right direction.

Posted by Mike Yang, Associate General Counsel

(Cross-posted from the Google Chrome Blog)

Watching the 1985 classic Back to the Future last night, I was struck by how much things can change with time. The main character Marty McFly travels 30 years back in time, only to find that his house hadn’t been built yet, skateboards hadn’t been invented and nobody had ever heard rock ‘n roll.

Looking back today on Chrome’s second anniversary, it’s amazing to see how much has changed in just a short time. In August 2008, JavaScript was 10 times slower, HTML5 support wasn’t yet an essential feature in modern browsers, and the idea of a sandboxed, multi-process browser was only a research project. All browsers have come a long way in the last two years and the web has become much more fun and useful.

Happy 2nd birthday, Google Chrome!
(Illustration: Mike Lemanski, click image to expand)
Since Chrome’s first beta launch for Windows, we’ve brought our Mac and Linux versions up to speed, and continued to make the browser faster, simpler, and safer across all three platforms. We’ve also introduced a boatload of features, including a more customizable New Tab page, browser themes, side-by-side view, password manager, better privacy controls, built-in Adobe Flash Player, Autofill, automatic translation, HTML5 capabilities and synchronization of various settings such as bookmarks, themes, extensions and browser preferences—just to name a few. Finally, there are now more than 6,000 extensions in our gallery to enhance your browsing experience.

Behind the scenes, we continue to extend the security features that help you browse the web more safely. This includes Chrome’s Safe Browsing technology—which serves as a warning system if you’re about to visit a site suspected of phishing or hosting malware; Chrome’s auto-update mechanism—which helps ensure that the browser is always up-to-date with the latest security updates; and the browser’s “sandbox”—an added layer of protection which prevents malicious code on an exploited website from infecting your computer.

The old Chrome: our very first beta!

Chrome now: Our brand new release today
Today, we’re releasing a new stable version of Chrome that is even faster and more streamlined. Chrome is now three times faster than it was two years ago on JavaScript performance. We’ve also been working on simplifying the “chrome” of Chrome. As you can see, we took the already minimalist user interface and stripped it down a bit more to make it easier to use. We combined Chrome’s two menus into one, revisited the location of the buttons, cleaned up the treatment of the URL and the Omnibox, and adjusted the color scheme of the browser to be easier on the eyes.

Sliding back into Doc Brown’s DeLorean and setting the dial ahead by a few months, we have more in store for Chrome. As always, we’re hard at work on making Chrome even faster, and working on ways to improve graphics performance in the browser through hardware acceleration. With the Chrome Web Store, we hope to make it much easier to find and use great applications on the web. We also ratcheted up the pace of our releases so that we can get new features and improvements to everyone more quickly.

If you haven’t tried Chrome recently, we invite you to download our new stable version today at google.com/chrome. For those of you who have been using Chrome, thanks for a great second year! We hope that Chrome has made your life on the web even better, and look forward to the next year.

Life on the web, in the browser.
(Illustration: Jack Hudson, click image to expand)
Posted by Brian Rakowski, Product Manager

It’s been 10 years since the first version of Google SketchUp was released, and there are more people modeling in SketchUp now that we ever could have imagined—over a million of you a week, in fact. That’s a pretty humbling number of 3D model makers.

People around the world are modeling everything—from a new design for their kitchen to entire cities in Google Earth. For our small part in this global phenomenon, I’m proud to announce that SketchUp 8, the next major version of our 3D modeling tool, is available for download today. We’ve added significant new geo-modeling capabilities that leverage Google’s vast collection of geo-spatial data to make it quicker, easier and more fun than ever to build models of the world around us.

Head on over to our website for the whole story, or just grab yourself a new build and get back to modeling.



Posted by Posted by John Bacus, Product Manager

(Cross-posted from the Gmail Blog)

People tell us all the time that they’re getting more and more mail and often feel overwhelmed by it all. We know what you mean—here at Google we run on email. Our inboxes are slammed with hundreds, sometimes thousands of messages a day—mail from colleagues, from lists, about appointments and automated mail that’s often not important. It’s time-consuming to figure out what needs to be read and what needs a reply. Today, we’re happy to introduce Priority Inbox (in beta)—an experimental new way of taking on information overload in Gmail.

Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn't outright junk but isn't very important—bologna, or “bacn.” So we've evolved Gmail's filter to address this problem and extended it to not only classify outright spam, but also to help users separate this "bologna" from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.



Priority Inbox splits your inbox into three sections: “Important and unread,” “Starred” and “Everything else”:



As messages come in, Gmail automatically flags some of them as important. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over). And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the or buttons at the top of the inbox to correctly mark a conversation as important or not important. (You can even set up filters to always mark certain things important or unimportant, or rearrange and customize the three inbox sections.)

After lots of internal testing here at Google, as well as with Gmail and Google Apps users at home and at work, we’re ready for more people to try it out. Priority Inbox will be rolling out to all Gmail users, including those of you who use Google Apps, over the next week or so. Once you see the "New! Priority Inbox" link in the top right corner of your Gmail account (or the new Priority Inbox tab in Gmail Settings), take a look.

Posted by Doug Aberdeen, Software Engineer

This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue - Ed.

For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. But the pace of change in the industry can be intimidating—how can a publisher keep up with what’s new, let alone grow their business?

We believe that the new technology we’re developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn’t be asking how publishers can eke another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

We’ve previously described our three core display ad products for publishers:

• AdSense, which places the most valuable, relevant ads on our partners’ websites, without the publishers having to sell the ad space themselves;
• DoubleClick for Publishers, our ad serving platform, which maximizes the value of ad space that publishers have directly sold themselves;
• DoubleClick Ad Exchange, a real-time auction marketplace, which maximizes large publishers’ overall returns, by "dynamically allocating" the highest value ad, whether directly sold, or indirectly sold through an ad network.

I wanted to highlight the key principles guiding our future product innovations in this area, as we work to help all publishers maximize their online ad revenues.

1. Making life more efficient
For most large publishers, directly sold ads (ads sold by their own sales force) comprise the vast majority of their ad revenues. But today, selling and managing these ads is frustrating, expensive and often involves tedious manual processes.

Imagine a TV network that receives TV commercials in 100 different formats, languages, lengths and video dimensions, and then has to manually convert, translate and edit them all, then manually count the number of TV sets on which the ad appeared before sending a bill. Sounds crazy, right? Well, that scenario is far less challenging than what most large online publishers face today with display advertising. Today, across the industry, for every dollar spent on display advertising, 28 cents is eaten up in administrative costs. If we can reduce that proportion, it would mean a lot more money going to publishers.

Things like new standards for video ad serving and systems that connect buyers and sellers are helping publishers support the most engaging and creative ads across their sites. But there are quantum leaps to come in this area, for small and large publishers. Think of a political candidate who is seeking donations on his or her website—the candidate can receive money in seconds. Imagine if publishers—even the smallest website—had tools that enabled advertisers to click a button on their site to upload an ad, let them pay for it with a credit card, and then deliver this ad—through the publisher’s ad server—within minutes. This sort of “immediate ad” will become possible as ad serving technology continues to simplify the process of buying and selling ad space.

2. Total revenue management
AdSense selects the most valuable ad for publishers from a large number of ad networks, to maximize ad revenues every time a page loads.

New ad serving and “dynamic allocation” technology, like the DoubleClick Ad Exchange, is emerging that enables ad revenues to be maximized across both directly and indirectly sold ad space, ad impression by ad impression, using real-time prices. Second by second, across millions of ad impressions, this can meaningfully boost major publishers’ revenues. Using this technology, the average price that a publisher receives for ad space sold through the Ad Exchange is more than 130 percent higher than the average price of ad space sold directly to ad networks. In fact, without this type of dynamic allocation across sales channels, a publisher’s revenues can never truly be maximized.

In years to come, this true revenue maximization can get even smarter. There’s no question that delivering the right ad to the right user at the right time delivers better results. We have years of experience in doing this with search and text ads; we’re now bringing that experience to the world of display. This means investing in a smarter ad server that can automatically learn where and when a given ad will get the best response, as well as manage delivery to deliver those improved results for publishers. This new ad server can even anticipate a publisher’s future events and adjust delivery accordingly—for example, if traffic drops off every weekend, the ad server can automatically speed up during the week to keep everything moving smoothly.

3. More insight and control
Our vision is to provide all publishers the smartest possible advertising system that can give them knowledge and control of everything going on with their ad business. The vision is already becoming a reality: the upgraded DoubleClick for Publishers platform offers publishers 4,000 times more data than its predecessor. And in recent years, we’ve been constantly adding new reporting options for our AdSense partners.

By putting publishers in firm control and empowering them with more data, reports and controls (for example, over what advertisers and ad networks they allow), they’ll be able to make fully informed decisions about ad space forecasting, segmentation, targeting, allocation and pricing. This helps them to extract the maximum value from their sites and uncover new advertising opportunities—the gold that’s buried under their own sites.

4. Betting on openness
An open ecosystem drives meaningful results for publishers. When a wide range of buyers can bid for a publisher’s ad space, through an advertising exchange or network, this creates more competition for that ad space, while giving publishers choice over whose ads they want to appear. On the DoubleClick Ad Exchange, an enormous number of advertisers, belonging to over 50 ad networks, compete for publishers’ ad space. Of course, at the same time, we’re also providing publishers robust technologies and controls that can block any unwanted ads or networks.

Similarly, we believe that one of the best ways to encourage innovation is to open code to the web developer community. Look at the incredible mashups that have been created through the Google Maps API, or the range of mobile devices that have been created from our open source Android code.

This same approach can generate significant advantages for publishers. When we rolled out the upgraded DoubleClick for Publishers, we launched a new public API. This gives publishers and developers the tools to drive innovation and deliver value-adding “advertising apps” for publishers—like inventory analysis, sales workflow tools and more—without having to build an ad server from scratch. This will help drive the next generation of better, more valuable ad innovations.

5. Everything is going to be “display”
Display advertising is about much more than ads in web browsers. People are watching video, reading newspapers, magazines, books and listening to digital music at an ever-increasing rate. They’re turning to a plethora of new devices—smartphones, tablets, e-readers and even video game consoles. We’ve designed our platform, and are continuing to invest in it, to give publishers a single base that can deliver ads into this expanding world—including streaming video, mobile ad delivery and more.

Looking forward, what we call “display” today will just be “advertising”—a single platform that can coordinate an advertiser’s campaign across streaming audio ads in car stereos, interactive mobile experiences on smartphones, and HD video ads on set-top boxes. Imagine if that single platform could optimize the campaign, automatically delivering the best-performing ads, best returns and best mix, across all those platforms. That’s the future we envisage.

An exciting time ahead
We’re unapologetically optimistic about the future of display advertising for online publishers. There’s great innovation taking place in this area that will make the current landscape look primitive within a few years. We’ll keep working hard to help all publishers take advantage of these opportunities.

Posted by Jonathan Bellack, Director of Product Management

A couple months ago while visiting our London office, I noticed a really cool Google logo on the wall. It was a mosaic of photos of London that had been created by a product manager named Clay Bavor and a team of Googlers (in fact, Clay wrote about it). As a few of us admired the wall, we thought there must be other Googlers who could create something equally cool and fun. So we cooked up a little contest for the product management team: create your own version of a “Googley Art Wall” and the team with the best entry wins a nice dinner out and a donation to the charity of its choice.

When we announced the contest, we weren’t sure if we’d get enough entries to make it interesting. Within minutes of seeing the announcement, however, Lorraine Twohill (head of marketing) and Claire Hughes Johnson (head of online sales) both asked if it was OK for their teams to enter too. Soon Googlers from offices and teams around the world were doing their best to create beautiful, creative and Googley “art walls,” on small budgets and their own time.

Seven weeks later, 23 teams from 12 offices across eight countries submitted videos and photographs of their work. The entries were so universally good that the judges couldn’t limit themselves to picking just one winner. The grand prize went to “Rubik’s Cubes Galore!”, a giant Google doodle meticulously composed of 850 Rubik’s Cubes, created by practically the entire Taipei office. We also named four runners-up: from Mountain View, a “Periodic Table of Google Elements,” a colorful collection of facts and stats about Google and the Internet arranged as a giant periodic table; the “Google Paris Metro Station,” a Metro stop built right inside the Paris office; the “Shanghai Interactive Wall,” a magnetic wall with 63 moveable tiles; and in Dublin, the “Google FoosWall,” a super-sized foosball table with handmade players that spell Google. Watch the video to see the making of these winning walls, along with the finished products.



People sometimes ask me to define “Googley.” Now I can just tell them to walk by any of the newly decorated walls (you should too, if you happen to visit a Google office). This is what happens when you give Googlers a little space—and paint guns, a wood shop, litter scraps from micro-kitchens, stained glass, LEDs, dried beans, colorful plastic balls, antique furniture—or just about anything else they can get their hands on, apparently. They create incredible things.



Posted by Jonathan Rosenberg, Senior Vice President, Product Management

(Cross-posted from the Google Translate blog)
Today, you may have noticed a brighter looking Google Translate. We’re currently rolling out several changes globally to our look and feel that should make translating text, webpages and documents on Google Translate even easier. These changes will be available globally within a couple of days.

Google Translate’s shiny new coat of paint
With today’s functional and visual changes we wanted to make it simpler for you to discover and make the most of Google Translate’s many features and integrations. For example, did you know that you can search across languages on Google using Google Translate? Or that you can translate incoming email in Gmail or take Google Translate with you on your phone? We’ve added all these tips on the new Do more with Google Translate page. You can also see some of these tips rotating on the new homepage.

We’ve also created an Inside Google Translate page, where you can learn how we create our translations. Is it the work of magic elves or learned linguists? Here Anton Andryeyev, an engineer on our team, gives you the inside scoop:



It’s always inspiring for us to learn how Google Translate enables people to break down communication barriers around the world. Lisa J. recently shared with us how she uses Google Translate to stay in touch with her grandparents. “I moved to the U.S. from China when I was six,” Lisa told us, “so I speak both English and Chinese fluently but I’m not very good at reading the complex Chinese alphabet.” When she gets an email from her grandparents in China, Google Translate helps her understand the sentences she can’t quite read. She also uses Google Translate when she’s writing her response. “I use Google Translate to make sure I’m using the right character in the right place,” she explained.

Do you use Google Translate to stay in touch with distant relatives? Read foreign news? Or make the most of your vacation? We’d love to hear from you, and invite you to share your story with us. Who knows, we might feature your story on the Google Translate blog!

Posted by Awaneesh Verma, Product Manager

What would a music experience designed specifically for the modern web look like? This is a question we've been playing around with for the last few months. Browsers and web technologies have advanced so rapidly in the last few years that powerful experiences tailored to each unique person in real-time are now a reality.

Today we’re excited to launch a musical experience made specifically for the browser. Called “The Wilderness Downtown”, the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed us to craft an experience that is not only personalized, but also deeply personal for each viewer. “The Wilderness Downtown” takes you down memory lane through the streets you grew up in. It’s set to Arcade Fire’s new song “We Used to Wait” off their newly released album The Suburbs (which you may be familiar with, especially if you were one of 3.7 million viewers who live-streamed Arcade Fire's concert on YouTube earlier this month). The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen.


“The Wilderness Downtown” was inspired by recent developments in modern browsers and was built with Google Chrome in mind. As such, it’s best experienced in Chrome or an up-to-date HTML5-compliant browser. You can launch the project and learn more about it on our Chrome Experiments site at www.chromeexperiments.com/arcadefire.

We hope you enjoy it.

Posted by Aaron Koblin, Google Creative Lab

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

Searches come in many flavors, but it's our job to determine what type of search you're doing once you've clicked your way out of the search box. Whether you're looking for a blog or a business, our goal is to get you the most relevant type of result back to you—fast. Ultimately, it's that combination of relevance and speed that we think will give you the best experience. Here are some of our newest search enhancements:

Improved Blog Search
With the proliferation of specialized blogs all across the web, you'll often find great content on blogs—whether you're planning a trip to Florida, looking to bring home a new golden retriever or learning how to make a delicious Italian dinner. Recently, our blog search team made it much easier to find full blogs about your query, rather than single posts on the topic. This is especially useful if you're looking for bloggers that post on an ongoing basis about the subject of your query. Try it with one of your search queries by clicking "Blogs," then "Homepages," in the left-hand panel of your search results.

Example searches: [tesla car], [google], [android]

A new home for Realtime Search
When we think about relevancy, often what you're looking for may have just happened. It's been more than nine months since we first announced our real-time search features, and this week we gave it a new home at www.google.com/realtime as well as some great new tools to you refine and understand your results. You can use geographic refinements to find updates and news that's happening right near you or in the area of your choice. We also added conversations view, so you can follow a discussion more easily by browsing a full timeline of tweets and seeing how the conversation evolved. And in Google Alerts, you can now create an alert specifically for "updates" to get an email the moment a topic of interest shows up on Twitter or other short-form services.

Realtime Search and updates in Google Alerts are available globally in 40 languages, and the geographic refinements and conversations views are available in English, Japanese, Russian and Spanish.

Example search: [egg recall]

More local results in maps and clickable markers
We made some changes to local results in web search that will help you learn more about the results and save you time by saving you clicks. Starting this week, when you search for places we'll show you all of the results that match your query on the map. Results after the first seven will be shown with small circle markers. This can be very useful in identifying the density of stores and helping you find the right neighborhood to visit. For example, when you search for [fabric stores nyc], you can now easily identify the Garment District:

When you see a result on the map that you like, you can now click directly on the marker (the pin or the circle) and go to Google Maps with that place selected and the "Info" window open. The other results will still be there if you want to explore more places.

Example searches: [fabric stores nyc], [coffee in seattle], [resort near ko samui, thailand]

We hope you find these updates useful. Stay tuned for more in the coming weeks.

Posted by Johanna Wright, Director, Search Product Management

Every day, there are more than a billion searches for information on Google. Have you ever wondered what those searches are about—or whether what you’re searching for also happens to be on the minds of millions of others across the country? We’re introducing a new way to find out—a regular video series called the Google Beat that highlights some of the hottest searches on Google in the U.S.

Using data from Google Trends, Google Insights for Search and some additional tools, the Google Beat will give you a snapshot of some of the topics that prompted people to turn to the web over the past week. You’ve probably seen our previous deep dives into Google search trends, like our annual year-end Zeitgeist and posts here about search trends related to events like the World Cup, the Oscars® and beyond. Searches can be unexpected, and sometimes what’s popular one week could never have been predicted the week before (think of Falcon Heene, last October’s “balloon boy” or Steven Slater). We’re looking forward to seeing what our data will reveal.

Check out this week’s premier video below, and subscribe to the Google Beat YouTube channel to get regular updates. We hope you enjoy.



Posted by Emily Wood, Editor, Google Blog team

(Cross-posted from the Gmail Blog)

Gmail voice and video chat makes it easy to stay in touch with friends and family using your computer’s microphone and speakers. But until now, this required both people to be at their computers, signed into Gmail at the same time. Given that most of us don’t spend all day in front of our computers, we thought, “wouldn’t it be nice if you could call people directly on their phones?”

Starting today, you can call any phone right from Gmail.



Calls to the U.S. and Canada will be free for at least the rest of the year and calls to other countries will be billed at our very low rates. We worked hard to make these rates really cheap (see comparison table) with calls to the U.K., France, Germany, China, Japan—and many more countries—for as little as $0.02 per minute.

Dialing a phone number works just like a normal phone. Just click “Call phone” at the top of your chat list and dial a number or enter a contact’s name.


We’ve been testing this feature internally and have found it to be useful in a lot of situations, ranging from making a quick call to a restaurant, to placing a call when you’re in an area with bad reception.

If you have a Google Voice phone number, calls made from Gmail will display this number as the outbound caller ID. And if you decide to, you can receive calls made to this number right inside Gmail (see instructions).

We’re rolling out this feature to U.S. based Gmail users over the next few days, so you’ll be ready to get started once “Call Phones” shows up in your chat list (you will need to install the voice and video plug-in if you haven’t already). If you’re not a U.S. based user—or if you’re using Google Apps for your school or business—then you won’t see it quite yet. We’re working on making this available more broadly—so stay tuned!

For more information, visit gmail.com/call.

Update Aug 26: This has now been rolled out to everyone in the U.S. If you don't see the feature yet, try logging out of Gmail and signing back in.

Posted by Robin Schriebman, Software Engineer

When we first introduced our real-time search features last December, we focused on bringing relevance to the freshest information on the web. Our goal was to provide real-time content from a comprehensive set of sources, integrated right into your usual search results. Today we’re making our most significant enhancements to date, giving real-time information its own home and more powerful tools to help you find what you need. Now you can access Google Realtime Search at its own address, www.google.com/realtime (the page is rolling out now and should be available soon. Use this link if you want to try out the new features right away).

On the new homepage you’ll find some great tools to help you refine and understand your results. First, you can use geographic refinements to find updates and news near you, or in a region you specify. So if you’re traveling to Los Angeles this summer, you can check out tweets from Angelenos to get ideas for activities happening right where you are.

In addition, we’ve added a conversations view, making it easy to follow a discussion on the real-time web. Often a single tweet sparks a larger conversation of re-tweets and other replies, but to put it together you have to click through a bunch of links and figure it out yourself. With the new “full conversation” feature, you can browse the entire conversation in a single glance. We organize the tweets from oldest to newest and indent so you quickly see how the conversation developed.

Finally, we’ve also added updates content to Google Alerts, making it easy to stay informed about a topic of your choosing. Now you can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services. Or, if you want to manage your email volume, you can set alerts to email you once per day or week.

Check out our demo video of the new features and quick tips on how to use them:



You can access Realtime Search by typing www.google.com/realtime directly into your browser, or clicking the “Updates” link in the left-hand panel of your search results. Set up your Google Alerts at www.google.com/alerts. Realtime Search and updates in Google Alerts are available globally in 40 languages, and the geographic refinements and conversations views are available in English, Japanese, Russian and Spanish. The features are rolling out now, but you can use this link to see them right away.

Posted by Dylan Casey, Product Manager